Use catchy headlines and slogans that capture the main
benefit of your product or service.
Use visuals that are relevant, appealing and memorable.
Use colors, shapes, fonts and images that match your brand identity and
message.
Use humor, emotion, storytelling or surprise to connect
with your audience and make them feel something.
Use clear and concise language that is easy to understand
and follow. Avoid jargon, clichés and vague statements.
Use a call to action that tells your audience what to do
next. Whether it's to visit your website, call your number, or buy your
product, make it clear and compelling.
