“What does your company do and what do you want your website to do?”

These should be the first things a web designer asks a client, because everything else flows from that. Seems like obvious questions, but even in this technology oriented day and age, many businesses believe they need a website only because someone told them they do. If that’s the first question your designer asks you, they understand that the website is about your business.

Website design consists of two general areas: design and function. You need sophisticated design and seamless function. Sophisticated design is many things, from a tuxedo and evening gown sophistication to hip-hop gritty. It is design that incorporates the elements of your design in a manner that is easily understood by your audience. Seamless function means clean navigation, appropriate animation elements, and fast page loading, among many other things.

Our creative team recognizes that a website is all about using our creative talents to demonstrate your product or service. The design needs to be so good that you don’t see it. When you come to the website, you are immediately compelled to dig deeper into the story being told. If that happens, then we are successful.

In essence, the website design is the Advertising side of your web presence. Search Engine OptimizationThe process of choosing targeted keywords and keyword phrases related to a Web site so the site will rank high when those terms are part of a Web search; abbr. SEO is the marketing side. There is some overlap, because search engine optimization is a key element in the site design.

Keeping these objectives in mind will result in a site that not only provides a good first impression, but also ranks high on the search engines for your chosen keyword(s).

In addition to creating a site that will rank well, we can work with you if you want to go further into Search Engine MarketingSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). with pay-per-click services like Googles sponsored ads and AdWords.

A website should be a living being, always changing and evolving as your business grows and evolves. Call us and let’s discuss how we can help make your goals a reality.

Please feel free to contact us if you have any questions or would like a quote.